Between Q4 2025 and Q2 2026, the median ticket price of the 27 brands tracked by Cousure moved from $540 to $578 — a 7.0% increase over two quarters. Over the same window, comparable luxury reference baskets (Loewe Puzzle, Celine Triomphe, Mulberry Bayswater) moved 2.3%. The mid-range narrative of "value vs. luxury" is shifting; what is now true is that mid-range leather is the fastest-pricing tier in the wider category.
The simplest read: shoppers who left luxury at the $3K+ price point have proven they will absorb $40–$80 increases at the $500 anchor without churning. Brands have noticed. We expect a further 4–6% mid-range move in H2 2026 unless inventory pressure forces holdbacks.